About Deptico
Digifov University
Practical, hands-on courses taught by people who run real e-commerce stores and ad accounts every day. Learn the skills, follow along step by step, and leave ready to do it yourself.
Shopify Education — £250
Build, launch and grow your own Shopify store — from a blank account to your first sales.
Getting Started
• Choosing the right Shopify plan and setting up your account
• Store settings: domain, currency, taxes, shipping zones and legal pages
Products & Catalogue
• Adding products, variants, images and inventory
• Building collections so customers find what they need
Store Design
• Choosing and customising a theme
• Homepage, product pages and navigation that convert
Payments, Checkout & Shipping
• Setting up Shopify Payments, PayPal and checkout options
• Shipping rates, delivery profiles and order fulfilment
Apps & Sales Channels
• Essential apps for reviews, email marketing and upselling
• Connecting Google, Meta (Facebook & Instagram) and TikTok sales channels
Running Your Store
• Managing orders, returns and customers
• Discount codes and promotions
• Reading Shopify analytics to see what's working
Who it's for: new store owners, small brands moving online and anyone who wants to run a Shopify store without depending on an agency.
Digital Marketing Basics — £400
Learn to plan, launch, analyse and optimise paid campaigns on the platforms that matter most.
Google Ads
• Search, Display (GDN), Performance Max and YouTube campaigns
• Account and campaign setup, step by step
• Analysis and optimisation: what to look at and what to change
• Building a clear weekly performance report
Meta Ads (Facebook & Instagram)
• Image and video ads
• Catalogue ads, lead form ads and WhatsApp ads
• Campaign setup, analysis, optimisation and weekly reporting
TikTok Ads
• Image and video ads
• Catalogue ads
• Campaign setup, analysis, optimisation and weekly reporting
Google Analytics 4 Reporting
• Building GA4 reports that show what's really driving results
• Connecting ad performance to on-site behaviour
Beyond the Big Three
• An overview of Microsoft (Bing) Ads, Criteo, Yandex and programmatic (RTB)
• Applying the same analysis and optimisation approach across display platforms
Who it's for: business owners, marketers and freelancers who want to run and improve their own ad campaigns.
